THE JUICE FRESH TRENDS REPORT 2025Introducing our top fresh food trends for 2025.
Our specialist teams of experienced greengrocers, fishmongers, and butchers, with assistance from our industry partners, have conducted a thorough market review and identified four key trends shaping the eating-out market in 2025. Despite the multiple challenges presented to the industry and concerns over consumer spending, Bidfresh’s research has shown that value is no longer solely attributed to cost. Consumers now carefully assess whether they are getting their money’s worth and consider factors such as food quality, dining experience, ambience and unique selling points. |
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The 4 key trends identified for the fresh category in 2025 are:
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Feeding the soul
Research has shown that health has taken priority again after a dip during the cost of living crisis, a shift driven by heightened health concerns, environmental awareness and ethical considerations helping consumers make better food choices. While fruit, vegetables and certain species of fish are associated with healthy eating, this trend presents the opportunity to highlight the nutritional benefits of meat in forming a balanced and nutritious diet. Closer to home: 43% of consumers would like to try Scottish, Welsh or Irish cuisine in the next 1-2 years[1], fuelled by a sense of identity and national pride. This trend helps to push provenance, as consumers continue to show a strong interest in where their meat, fish and veg come from, seeking reassurance through transparency. It’ll also help encourage the consumption of native fish species, fostering sustainability and reducing reliance on overfished options. Proactive practices: As consumer awareness of lifestyle choices continue to grow, the demand for sustainability and community engagement remains a top priority. However, consumers are also opting for venues that support local communities and charitable causes while minimising their environmental impact. Campbell Brothers, Direct Seafoods and Oliver Kay have full traceability of all their products, as well as accreditations for meat, fish and produce. Flavours less travelled – Fresh meat: This trend celebrates the richness of diverse flavours, providing an escape from the ordinary, whilst maintaining authenticity in dishes. Taking a meat focus, the 2025 ‘Juice Trends’ highlights the appeal of cultural fusion, motivating chefs to look further afield for inspiration from other cultures, ingredients, spices and cooking techniques. [1] CGA by NIQ Bidfood 2025 Trends Survey; Sample size: 2000 |
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Campbell Brothers: Specialist catering butcher providing high quality meat, sourced locally wherever possible and prepared to customers specifications. www.campbellbrothers.co.uk |
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Direct Seafoods: A network of local depots around Britain, offering the finest freshly caught fish from the UK waters, as well as responsibly sourced fish from around the world, prepared to order. www.directseafoods.co.uk |
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Oliver Kay Produce: Supplying fresh fruit and vegetables from local growers & producers along with overseas suppliers. Oliver Kay also supply dairy, and dry store ingredients and can supply your meat and fish for those looking for a consolidated fresh delivery. www.oliverkayproduce.co.uk |
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PAST FRESH FOOD TRENDS REPORTS
THE JUICE 2024 FRESH FOOD TRENDS
Chefs will know that when it comes to menu planning, having the best and freshest ingredients bursting with quality is what truly elevates a dish. The Juice Fresh Trends Report 2024 combines the insight of experienced greengrocers, fishmongers and butchers, with support from our industry partners, to showcase how the sector can use these ingredients to tie in with consumers' dining expectations, tapping into the top 4 expected trends of 2024.
bidfresh 2023 vision - food trends
Bidfresh, which supplies fresh food to more than 10,000 foodservice customers through a combination of regional specialists and national brands, has published a new report, '2023 Fresh Food Trends in Hospitality and Foodservice'.
Using exclusive sales data, the report features insights into the best sellers and rising star products across the Bidfresh divisions - meat, fish and seafood and fruit and vegetables.
The report also forecasts key menu trends for 2023.
Using exclusive sales data, the report features insights into the best sellers and rising star products across the Bidfresh divisions - meat, fish and seafood and fruit and vegetables.
The report also forecasts key menu trends for 2023.
Bidfresh 2022 Vision - Food trends
Hospitality businesses will need to adapt to significant changes in consumer behaviour when planning 2022 menus, says fresh produce specialist Bidfresh. New research shows that expectations of dishes which deliver on concerns such as provenance, innovation, sustainability and health have been strengthened by the pandemic.
For example, more than half of consumers are now actively counting calories or sugar content when they eat out, and a similar number make decisions on where to eat out based whether the venue supports British producers.
Key findings of the new survey include:
Read more on 2022 trends in our press release, get new ideas through our 'Fresh Approach' campaign, and follow our businesses on social media.
For example, more than half of consumers are now actively counting calories or sugar content when they eat out, and a similar number make decisions on where to eat out based whether the venue supports British producers.
Key findings of the new survey include:
- 53% of consumers are actively counting calories or checking sugar content;
- 60% prefer venues that offer new and interesting cuisines and dishes;
- 53% are likely to try a new cuisine when they see it on a menu;
- 20% would choose a specific eating out venue over another if it had a focus on sustainability;
- 44% make eating-out decisions based on ethical considerations;
- 56% make decisions on where to eat out based on the venue’s policy of sourcing British products.
Read more on 2022 trends in our press release, get new ideas through our 'Fresh Approach' campaign, and follow our businesses on social media.
Bidfresh 2020 Vision - Food trends report
Bidfresh, which supplies fresh food to more than 15,000 foodservice customers through a combination of regional specialists and national brands, has published a new report, “2020 Vision; Fresh Food Trends in Hospitality and Foodservice”. Using exclusive sales data, the report features insights into the best sellers and rising star products across the four Bidfresh divisions - meat; fish and seafood; fruit and vegetables; and cheese.
While top selling lines such as steaks, salmon and salad are still in demand, sales of newer meat cuts such as the flat iron steak, alternative fish species such as meagre and monkfish, and less familiar veg such as kale and butternut squash are on the rise. Halloumi, the Cypriot cheese widely used by chefs as a meat alternative, has been a star sales performer.
The report also forecasts key menu trends for 2020. Alongside seaganism, a broadly plant-based diet which also includes fish and seafood; and sustainarianism, where the environmental and ethical impact of food production is factored into menu choices, there are a range of other issues chefs will need to be ready for in the year ahead.
While top selling lines such as steaks, salmon and salad are still in demand, sales of newer meat cuts such as the flat iron steak, alternative fish species such as meagre and monkfish, and less familiar veg such as kale and butternut squash are on the rise. Halloumi, the Cypriot cheese widely used by chefs as a meat alternative, has been a star sales performer.
The report also forecasts key menu trends for 2020. Alongside seaganism, a broadly plant-based diet which also includes fish and seafood; and sustainarianism, where the environmental and ethical impact of food production is factored into menu choices, there are a range of other issues chefs will need to be ready for in the year ahead.
Download your copy of our 2020 Vision for fresh food trends report by clicking the link below:
