PRESS RELEASES
February 2025
Bidfresh’s ‘The Juice’ fresh trends report reveals health is taking centre stage in consumer choices
With fluctuating food inflation, changes in government and increases to National Insurance rates, fresh produce supplier, Bidfresh, has released its 2025 ‘The Juice’ fresh trends report, paving the way for new opportunities to engage and inspire the hospitality industry. The specialist wholesaler has unveiled four key trends, as well as what’s driving them, to shape consumer choice this year.
Having conducted research and a thorough market review, Bidfresh’s three specialist brands, Campbell Brothers (catering butchers), Direct Seafoods (nationwide fishmongers) and Oliver Kay (fresh ingredient suppliers), have identified health as the most important factor for over a third of consumers (34%) when choosing food, followed by price (20%) and the environment (16%)[1].
Despite the multiple challenges presented to the industry and concerns over consumer spending, Bidfresh’s research has shown that value is no longer solely attributed to cost. Consumers now carefully assess whether they are getting their money’s worth and consider factors such as food quality, dining experience, ambience and unique selling points.
Based on this, Bidfresh’s 2025 ‘The Juice’ fresh trends report does not only reveal the latest trends, but features first-hand advice from Bidfresh’s dedicated team of experienced butchers, fishmongers and greengrocers on how to leverage each trend for fish, meat, poultry, fruit and veg.
The four key trends identified across Bidfresh are:
Feeding the soul: Research has shown that health has taken priority again after a dip during the cost of living crisis, a shift driven by heightened health concerns, environmental awareness and ethical considerations helping consumers make better food choices. While fruit, vegetables and certain species of fish are associated with healthy eating, this trend presents the opportunity to highlight the nutritional benefits of meat in forming a balanced and nutritious diet.
Closer to home: 43% of consumers would like to try Scottish, Welsh or Irish cuisine in the next 1-2 years[2], fuelled by a sense of identity and national pride. This trend helps to push provenance, as consumers continue to show a strong interest in where their meat, fish and veg come from, seeking reassurance through transparency. It’ll also help encourage the consumption of native fish species, fostering sustainability and reducing reliance on overfished options.
Proactive practices: As consumer awareness of lifestyle choices continue to grow, the demand for sustainability and community engagement remains a top priority. However, consumers are also opting for venues that support local communities and charitable causes while minimising their environmental impact. Campbell Brothers, Direct Seafoods and Oliver Kay have full traceability of all their products, as well as accreditations for meat, fish and produce. The areas that consumers are most interested to see operators engage with are:
Flavours less travelled – Fresh meat: This trend celebrates the richness of diverse flavours, providing an escape from the ordinary, whilst maintaining authenticity in dishes. Taking a meat focus, the 2025 ‘Juice Trends’ highlights the appeal of cultural fusion, motivating chefs to look further afield for inspiration from other cultures, ingredients, spices and cooking techniques. Research has shown the top three cuisines to be:
Jodie Gamson, Senior Marketing Manager for Bidfresh said: “We’re very excited to launch our 2025 ‘The Juice’ fresh trends report highlighting the dynamic shift in consumer preferences.
“This year, it’s clear to see that consumers are looking for more than just great tasting food, they want food that nourishes both body and soul, while also being fully conscious of their impact on the environment.
“The announcement of last year’s Autumn Budget was a massive hit to the industry, including our British farmers, leaving questions as to whether consumers will still be eating out of home. However, we’re determined to boost the confidence of our customers, helping chefs and caterers navigate through this challenging time.
“Using this year’s report, we hope to help operators attract consumers with healthier and more sustainable dishes that showcase the fresh, high-quality ingredients Campbell Brothers, Direct Seafoods and Oliver Kay each has to offer.”
To read Bidfresh’s 2025 The Juice Trends report, click here.
For further information, please contact: Christi-Anna Lawson, Senior PR Executive, Bidfood
T: 07514313535 or E: [email protected]
[1] AHDB/Blue Marble Trust Survey August 2024
[2] CGA by NIQ Bidfood 2025 Trends Survey; Sample size: 2000
Bidfresh’s ‘The Juice’ fresh trends report reveals health is taking centre stage in consumer choices
With fluctuating food inflation, changes in government and increases to National Insurance rates, fresh produce supplier, Bidfresh, has released its 2025 ‘The Juice’ fresh trends report, paving the way for new opportunities to engage and inspire the hospitality industry. The specialist wholesaler has unveiled four key trends, as well as what’s driving them, to shape consumer choice this year.
Having conducted research and a thorough market review, Bidfresh’s three specialist brands, Campbell Brothers (catering butchers), Direct Seafoods (nationwide fishmongers) and Oliver Kay (fresh ingredient suppliers), have identified health as the most important factor for over a third of consumers (34%) when choosing food, followed by price (20%) and the environment (16%)[1].
Despite the multiple challenges presented to the industry and concerns over consumer spending, Bidfresh’s research has shown that value is no longer solely attributed to cost. Consumers now carefully assess whether they are getting their money’s worth and consider factors such as food quality, dining experience, ambience and unique selling points.
Based on this, Bidfresh’s 2025 ‘The Juice’ fresh trends report does not only reveal the latest trends, but features first-hand advice from Bidfresh’s dedicated team of experienced butchers, fishmongers and greengrocers on how to leverage each trend for fish, meat, poultry, fruit and veg.
The four key trends identified across Bidfresh are:
Feeding the soul: Research has shown that health has taken priority again after a dip during the cost of living crisis, a shift driven by heightened health concerns, environmental awareness and ethical considerations helping consumers make better food choices. While fruit, vegetables and certain species of fish are associated with healthy eating, this trend presents the opportunity to highlight the nutritional benefits of meat in forming a balanced and nutritious diet.
Closer to home: 43% of consumers would like to try Scottish, Welsh or Irish cuisine in the next 1-2 years[2], fuelled by a sense of identity and national pride. This trend helps to push provenance, as consumers continue to show a strong interest in where their meat, fish and veg come from, seeking reassurance through transparency. It’ll also help encourage the consumption of native fish species, fostering sustainability and reducing reliance on overfished options.
Proactive practices: As consumer awareness of lifestyle choices continue to grow, the demand for sustainability and community engagement remains a top priority. However, consumers are also opting for venues that support local communities and charitable causes while minimising their environmental impact. Campbell Brothers, Direct Seafoods and Oliver Kay have full traceability of all their products, as well as accreditations for meat, fish and produce. The areas that consumers are most interested to see operators engage with are:
- Food waste
- Carbon reduction
- Seasonality
- Certifications
- Regenerative farming
- Sustainable seafood
Flavours less travelled – Fresh meat: This trend celebrates the richness of diverse flavours, providing an escape from the ordinary, whilst maintaining authenticity in dishes. Taking a meat focus, the 2025 ‘Juice Trends’ highlights the appeal of cultural fusion, motivating chefs to look further afield for inspiration from other cultures, ingredients, spices and cooking techniques. Research has shown the top three cuisines to be:
- Argentinian – Argentinian cuisine, the beef dishes in particular, is celebrated globally for its exceptional flavour, with more than half (53%) interested in trying this cuisine[3]. Asado, the national dish of Argentina, is a traditional cooking method where beef is barbequed low and slow. Other meats such as pork, lamb and chicken can also be prepared asado.
- Southern States – From the Deep South of the USA (Louisiana, Mississippi and Florida), some of the cuisines associated with these states are showing high and growing levels of appeal, particularly Creole, Cajun and Soul Food where fried chicken and sausage features. Certain seafood such as prawns, shrimps, lobster and crawfish also play a part in this cuisine in the form of delicious seafood boils.
- Portuguese – 52% of consumers are interested in trying Portuguese cuisine[4], which features meat dishes made with pork and chicken. Grilled or barbequed sardines is another typical dish, all of which reflect the country’s various culinary traditions, local ingredients and robust flavours.
Jodie Gamson, Senior Marketing Manager for Bidfresh said: “We’re very excited to launch our 2025 ‘The Juice’ fresh trends report highlighting the dynamic shift in consumer preferences.
“This year, it’s clear to see that consumers are looking for more than just great tasting food, they want food that nourishes both body and soul, while also being fully conscious of their impact on the environment.
“The announcement of last year’s Autumn Budget was a massive hit to the industry, including our British farmers, leaving questions as to whether consumers will still be eating out of home. However, we’re determined to boost the confidence of our customers, helping chefs and caterers navigate through this challenging time.
“Using this year’s report, we hope to help operators attract consumers with healthier and more sustainable dishes that showcase the fresh, high-quality ingredients Campbell Brothers, Direct Seafoods and Oliver Kay each has to offer.”
To read Bidfresh’s 2025 The Juice Trends report, click here.
For further information, please contact: Christi-Anna Lawson, Senior PR Executive, Bidfood
T: 07514313535 or E: [email protected]
[1] AHDB/Blue Marble Trust Survey August 2024
[2] CGA by NIQ Bidfood 2025 Trends Survey; Sample size: 2000
January 2025
Bidfresh reinforces ESG commitment with the launch of new sustainability report
Specialist fresh produce supplier, Bidfresh has published its brand new sustainability report, highlighting the significant steps the wholesaler has achieved in 2024 and its goals towards a more sustainable future.
With 70% of consumers saying that sustainability is an important factor when deciding which out-of-home venue to visit[1], selecting suppliers and ingredients that prioritise sustainable practices will be key for operators, especially for local and fresh food.
Titled, ‘Growing Greener’, Bidfresh’s new sustainability report delves into what Campbell Brothers, Direct Seafoods and R. Noone & Son, their meat, fish and produce divisions, have achieved as a responsible fresh ingredient supplier.
Externally verified and assured by independent development and testing company, Lucideon, the report also maps out each of the businesses’ accreditations, credentials and the support available for customers.
The new report also showcases the positive impact Bidfresh and its brands have had on its employees, local communities and customers, from training and charity work, to improving and maintaining health and wellbeing.
Valeria Potsinok, Sustainability Manager for Bidfresh said: “This report marks an important milestone for Bidfresh and I am delighted that we have taken the first step in our journey towards a more sustainable future.
“We recognise that achieving meaningful impact takes time, effort and collaboration and we are fully committed to growing and evolving in this space.
“While ‘Growing Greener’ reflects our early efforts, it also reveals our dedication to transparency, accountability and progress to produce high-quality food, work together with our suppliers and keep responsible sourcing in mind. We will continue to build on this foundation and are extremely excited for what the future holds for us as a business.”
To read the full ‘Growing Greener’ report, click here.
For further information, please contact: Christi-Anna Lawson, Senior PR Executive, Bidfood
T: 07514313535 or E: [email protected]
[1] CGA by NIQ Bidfood 2025 Trends Survey; Sample size: 2000
Bidfresh reinforces ESG commitment with the launch of new sustainability report
Specialist fresh produce supplier, Bidfresh has published its brand new sustainability report, highlighting the significant steps the wholesaler has achieved in 2024 and its goals towards a more sustainable future.
With 70% of consumers saying that sustainability is an important factor when deciding which out-of-home venue to visit[1], selecting suppliers and ingredients that prioritise sustainable practices will be key for operators, especially for local and fresh food.
Titled, ‘Growing Greener’, Bidfresh’s new sustainability report delves into what Campbell Brothers, Direct Seafoods and R. Noone & Son, their meat, fish and produce divisions, have achieved as a responsible fresh ingredient supplier.
Externally verified and assured by independent development and testing company, Lucideon, the report also maps out each of the businesses’ accreditations, credentials and the support available for customers.
The new report also showcases the positive impact Bidfresh and its brands have had on its employees, local communities and customers, from training and charity work, to improving and maintaining health and wellbeing.
Valeria Potsinok, Sustainability Manager for Bidfresh said: “This report marks an important milestone for Bidfresh and I am delighted that we have taken the first step in our journey towards a more sustainable future.
“We recognise that achieving meaningful impact takes time, effort and collaboration and we are fully committed to growing and evolving in this space.
“While ‘Growing Greener’ reflects our early efforts, it also reveals our dedication to transparency, accountability and progress to produce high-quality food, work together with our suppliers and keep responsible sourcing in mind. We will continue to build on this foundation and are extremely excited for what the future holds for us as a business.”
To read the full ‘Growing Greener’ report, click here.
For further information, please contact: Christi-Anna Lawson, Senior PR Executive, Bidfood
T: 07514313535 or E: [email protected]
[1] CGA by NIQ Bidfood 2025 Trends Survey; Sample size: 2000
June 2024
Bidcorp UK hires new Bidfresh managing director
Bidcorp UK have appointed Andy Farnworth as the managing director of its fresh food division Bidfresh, replacing the retiring Brian Hall.
Bidcorp UK hires new Bidfresh managing director
Bidcorp UK have appointed Andy Farnworth as the managing director of its fresh food division Bidfresh, replacing the retiring Brian Hall.
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